Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Bursting with tools for analysing texts and structuring critical reviews, this book builds the reader's skills and confidence with critical reading and writing.

Your perfect start-of-course companion for teaching training in primary education.

This Handbook focusses on the foundational principles, methods and underlying systems in cognitive and systems neuroscience, as well as examining cutting-edge methodological advances and innovations.

Supports ITT providers with a resource that allows trainees to audit their own skills, to find gaps and areas for development, to track progress in this development and to record competence.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

This book introduces 13 foundational studies in health psychology, inviting you to consider the lasting, real-world impact of the most innovative studies in the field.

Combining the best of print and online learning into one integrated package, the book explores the science of pathophysiology with clear and simple explanations, providing insight into the basic principles that underpin health and illness, and the main causes of disease.