Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Proofreading is a fundamental skill for any student. This book helps students master the nuts & bolts of grammar, spelling and punctuation, as well as consider word choices and clarity.

By demonstrating goal setting as an integral instructional strategy, this guide gives teachers the tools needed to help students take ownership of their learning.

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Written by one of the world's leading authorities on image-based methods this is the first book to investigate, in depth, the use of photographs and photo images in research. Using real world case studies and over 40 images it explains the conceptual and methodological approaches needed to study photographs and images.

Comprising 12 accessible chapters from leading experts in the field, this book brings together in one volume the major approaches to CBT practised in Britain today and will prove essential reading for both CBT trainees and practitioners.

Explores the field of research ethics and presents a distinctive perspective; one that is at odds with the assumptions underpinning ethical regulation, but also with the views of many qualitative researchers today.

In this book, Celia Doyle and Charles Timms join forces to take your students step-by-step through the underlining theory, skills and practice of working with vulnerable children, using case examples to cover everything they need to know, from detailing the assessment process to positive interventions and family management approaches.

'An excellent resource for primary Humanities undergraduate trainees. It provides reflective opportunities for intending subject leaders.' - Mrs Marion Hobbs, Education, Edge Hill University

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.