Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Guiding you through how to plan your research project, this Little Quick Fix covers everything from how to get started and the stages of research, to avoiding procrastination and staying on track.

An essential guide to wellbeing in education for all school staff from leaders to classroom teachers.

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...

Electronic Inspection Copy available for instructors hereManaging across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book:- includes dedicated chapters on emerging economies in...

Cross-Cultural Management: An Introduction offers students a hands-on approach to cross-cultural management that they can apply to a wide variety of organizational contexts.

This guide builds on decades of evidence and years of experience to help teachers understand how the brain learns to read and how to apply that understanding to Tier 1 instruction.

Today's leaders face the challenge of leading five generations. 5-Gen Leadership addresses the nuances and expectations implicit with leading each generation.

This timely book showcases the variety of qualitative longitudinal methods and tools available to researchers today. It will help you find, generate, and manage data from a variety of research tools

Inspiring and supporting students to become an insightful, creative and professional teacher of primary English.