This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.

With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

Organizational Communication is the first textbook in the field written from a critical perspective, while providing a comprehensive survey of theory and research in organizational communication. It familiarizes students with the field of organizational communication-historically, conceptually, and practically-and challenges them to reconsider their common sense understandings of work and organizations, preparing them for participation in 21st century organizational settings. Linking theory w...

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

An approachable, holistic guide to qualitative inquiry across a wide range of interpretive perspectives, including thematic, narrative and arts-based types of inquiry, now with updated examples, a fresh text design and improved navigation.

This landmark handbook brings together the fundamentals of counselling children and young people, across theory, research, skills and practice. It addresses what every successful trainee or practitioner needs to know in a way that is comprehensive, accessible and jargon-free.

Using case studies and real life teaching examples, this book explores how to use technology in teaching. Examples include gamified learning, social media, apps, video streaming and the flipped classroom approach.

This new edition reflects notable advances and important developments in the field over the last several years, and includes evidence-based practices for improving the overall well-being of African American communities.

The fourth edition of Content Analysis introduces students and scholars to a method of analysing the textual fabric of contemporary society, exploring the conceptual aspects, key components and evaluative techniques of content analysis.