A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The first text to introduce students to the fundamentals of crisis communication using an ethical approach.

A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.