This book boldly pursues the challenge to teach researchers not just how to collect and analyze data but how to actively think about them.

This book provides an introduction to community-based ethnography and other applied approaches to conducting qualitative research. It offers both a background in related theory and research, as well as hands-on activities and step-by-step guidelines.

Offers an introduction to the study of consumerism and consumption from a sociological perspective. The author examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior.

Provides readers with effective methods for evaluating health programs and offers expert guidance for collaborating with stakeholders involved in the process.

Offers a fresh and creative approach to the research process based on author James V. Spickard's decades of teaching experience.

Addressing the immensely important topic of research credibility, Raymond Hubbard's work proposes that we must treat such information with a healthy dose of scepticism.

A concise and student-friendly companion to a subject that's central to sociology degrees, and yet can often seem dense and impenetrable to undergraduates approaching the classics for the first time.

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

In the first book in English to cover this important area, readers are introduced to the methodology, principles and practice of Problem-Centred Interviewing.

Advances in Visual Methodology examines and introduces the cutting edge in using visual methods in social research.