Written for undergraduates, this book will become crucial to any student wanting a key to unlock the world of child development, by ensuring they understand the main concepts in the discipline.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

A bestselling introduction to psychodynamic theory and practice, applied across the counselling process beginning – middle – end.

An essential overview of theoretical issues in psychology with pedagogical features to help students identify key terms and concepts.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

This book will help students demonstrate a thorough understanding of the history of psychology, as well as the subject's complex theoretical and sometimes controversial philosophical foundations.

This book introduces 15 foundational studies in cognitive psychology, inviting you to consider the limitations and lasting impact of these studies on the field. This second edition has been updated with the most recent research.

Gregory J. Privitera's Essential Statistics for the Behavioral Sciences offers a concise and pedagogically rich introduction to the field of behavioral science statistics. With unique features like chapter opening vignettes, SPSS integration, and ample application problems, Privitera creates unparalleled scaffolding for student learning.

Connecting career aspirations with the post-college world is crucial for students today. Careers in Psychology, Fifth Edition helps students navigate and plan for their futures by offering exposure to the rich careers in each subfield of psychology and prompting students to consider the what, why and how of each option.Â

Methods in Psychological Research 4e is a pedagogically driven, interactive introduction to research methods in psychology, presented in a relaxed style to engage and motivate students from a variety of backgrounds and academic preparation.