Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

Shows how social marketing can be successfully used to change environmental behaviour

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.