Demonstrates how creative thinking is an essential element of leadership, especially when bringing about change.

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This comprehensive introduction examines key theories, practices and debates and treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management.

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

The first discipline-focused DEI text for Business & Management students; a comprehensive and accessible guide to the key ideas, critical concerns and future horizons for diversity, equity, and inclusion in business and management.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.