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SAGE (161)
Marketing Planning & Strategy
A Practical Introduction
2021 || Paperback || John Dawes || SAGE
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
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Entrepreneurial Thinking
Mindset in Action
2024 || Paperback || Suzanne Mawson e.a. || SAGE
The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.
morgen verzonden
Managing Change in Organizations
2023 || Hardcover || Stefan Svenningson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
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Cases in Leadership
2020 || Paperback || W. Glenn Rowe e.a. || SAGE
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Methodology for Creating Business Knowledge
2021 || Paperback || Ingeman Arbnor e.a. || SAGE
Announcing the Third Edition of the Bestseller - unrivalled both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business.
Compensation
A Balanced Approach
2025 || Paperback || Beverly J. DeMarr e.a. || SAGE
Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management
2020 || Paperback || Joanne Roberts || SAGE
This affordable and accessible introduction to knowledge management offers a critical look at the history, nature and future of the field, providing essential reading for those questioning contemporary management practices.
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Power, Politics, and Organizational Change
2021 || Paperback || David Buchanan e.a. || SAGE
Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of organizational change and innovation.
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Leadership
A Critical Text
2019 || Paperback || Simon Western || SAGE
A much loved, highly regarded Leadership text which provides a refreshing counterpoint to traditional textbooks. It is not a typical textbook but rather presents a new framework for understanding leadership.
Business Skills for the 21st Century
2024 || Hardcover || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.