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Pearson (924)
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Quantitative Methods for Business
|| Donald Waters || Pearson
Quantitative Methods for Business has been thoroughly revised and updated for this 5th edition, and continues to provide a simple and practical introduction to an area that students can find difficult. The book takes a non-threatening approach to the subject, avoiding excessive mathematics and abstract theory. It shows how to apply quantitative ideas to the real problems faced by managers. The book includes numerous exercises and examples that help students understand the relevance of quant...
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Model Business Letters, Emails / 7th edition
and Other Business Documents
2022 || Paperback || Shirley Taylor || Pearson || ook als eBook
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
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Principles of Direct, Database and Digital Marketing / 5th Edition
2013 || Paperback || Alan Tapp || Pearson
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...
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Power Electronics: Devices, Circuits, and Applications / 4th edition
2021 || Paperback || Muhammad Rashid || Pearson || ook als eBook
For junior or senior undergraduate students in Electrical and Electronic Engineering. This text covers the basics of emerging areas in power electronics and a broad range of topics such as power switching devices, conversion methods, analysis and techniques, and applications. Its unique approach covers the characteristics of semiconductor devices first, then discusses the applications of these devices for power conversions.
Four main applications are included: flexible ac transmissions (FACTs...
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Digital & Analog Communication Systems / 8th edition
2012 || Paperback || Leon W. Couch || Pearson || ook als eBook
For second and third year introductory communication systems courses for undergraduates, or an introductory graduate course. This revision of Couch’s authoritative text provides the latest treatment of digital communication systems. The author balances coverage of both digital and analog communication systems, with an emphasis on design.
Students will gain a working knowledge of both classical mathematical and personal computer methods to analyze, design, and simulate modern communication s...
International Business Law / 6th edition (e-book)
|| E-book via Bookshelf || Ray August || Pearson
For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.
The C++ Standard Library / 2nd edition
A Tutorial and Reference
2012 || Hardcover || Nicolai M. Josuttis || Pearson
The Best-Selling C++ Resource Now Updated for C++11 The C++ standard library provides a set of common classes and interfaces that greatly extend the core C++ language. The library, however, is not self-explanatory. To make full use of its components-and to benefit from their power-you need a resource that does far more than list the classes and their functions. The C++ Standard Library: A Tutorial and Reference, Second Edition, describes this library as now incorporated into the new ANSI/ISO ...
The Elements of User Experience / 2nd edition (e-book)
User-Centered Design for the Web and Beyond
2021 || E-book via Bookshelf || Jesse James Garrett || Pearson
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.
Successful interact...
Designing for Interaction / 2nd edition
|| Dan Saffer || Pearson
Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs." - Jared Spool, CEO of User Interface Engineering Interaction design is all around us. If you've ever wondered why your mobile phone looks pretty but doesn't work well, you've confronted bad interaction design.
But if you'v...
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Implementing Domain-Driven Design
|| Vaughn Vernon || Pearson
"For software developers of all experience levels looking to improve their results, and design and implement domain-driven enterprise applications consistently with the best current state of professional practice, Implementing Domain-Driven Design will impart a treasure trove of knowledge hard won within the DDD and enterprise application architecture communities over the last couple decades." -Randy Stafford, Architect At-Large, Oracle Coherence Product Development "This book is a must-read ...
