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Pearson (928)
Fairhurst, Morano-Foadi and Neller's Law of the European Union / 13th edition
2020 || Paperback || Sonia Morano-Foadi e.a. || Pearson
Understand the complexities of EU law and its implications on UK lawLaw of the European Union, 13th Edition, by Morano-Foadi and Neller is a comprehensive and visually appealing coverage of the structure, law and practice of the European Union and its impact on UK law. This book sheds light on the constitutional arrangements of the EU, substantive areas of EU law and the political negotiation of regional interests of this unique legal entity. The 13th Edition provides an up-to-date coverage o...
Marketing Research / 6th Edition
Applied Insight
2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Accounting and Finance: An Introduction (e-book)
2020 || E-book via Bookshelf || Eddie McLaney e.a. || Pearson
For undergraduate and MBA courses in Accounting and Finance. Gain a complete grounding in Accounting and Finance and develop skills to work with financial information Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial informatio...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)
Building, Measuring, and Managing Brand Equity
2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...
Fundamentals of Investing / 14th Global Edition
2019 || Paperback || Scott B. Smart e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.
The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Campbell Biology in Focus, Global Edition (e-book)
2021 || E-book via Bookshelf || Lisa Urry e.a. || Pearson
For introductory biology course for science majors Focus. Practice. Engage.
Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining t...
Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
Biopsychology, Global Edition
2021 || Paperback || John Pinel e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team atPearson has worked closely with educators around the world to includecontent which is especially relevant to students outside the UnitedStates. Forcourses in Physiological Psychology and Biopsychology. Astudent-focused approach to how the central nervous system governs behavior
Biopsychology, 11th Edition presents a clear, engagingintroduction to the discipline through a unique combination of biopsychologicalscience and person...
Accounting Information Systems, Global Edition (e-book)
2020 || E-book via Bookshelf || Marshall Romney e.a. || Pearson
For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...
