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Pearson (1138)
Fundamentals of Investing, Global Edition (e-book)
2019 || E-book via Bookshelf || Scott B. Smart e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.
The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money man...
University Calculus: Early Transcendentals in SI Units / 4th edition
University Calculus Early Transcendentals
2021 || Paperback || Joel Hass e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For 3-semester or 4-quarter courses covering single variable and multivariable calculus, taken by students of mathematics, engineering, natural sciences, or economics.
Clear, precise, conciseUniversity Calculus: Early Transcendentals helps students generalize and apply the key ideas of ca...
University Physics, Volume 1 (Chapters 1-20) / 15th Global Edition
2019 || Paperback || Hugh Young e.a. || Pearson
For courses in calculus-based physics. Practice makes perfect. The 15th Edition of University Physics with Modern Physics draws on a wealth of data insights from hundreds of faculty and thousands of student users to address one of the biggest challenges for students in introductory physics courses: seeing patterns and making connections between problem types.
Students learn to recognise when to use similar steps in solving the same problem type and develop an understanding for problem solving...
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Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
Persuasion:
The art of influencing people
2019 || Paperback || James Borg || Pearson
It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.
Persuasion will boost ...
Statistics for Managers Using Microsoft Excel / 9th Global Edition
2020 || Paperback || David Levine e.a. || Pearson || ook als eBook
For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft (R) Excel (R), 9th Edition, Global Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of specific business fields, and now include a full chapter on business analytics.
Guided by principles set forth by ASA's Guidelines for Assessment and Instructi...
Essential University Physics, Volume 2, Global Edition / 4th Edition
2021 || Paperback || Richard Wolfson || Pearson
Focus on the fundamentals and help students see connections between problem types Richard Wolfson's Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising st...
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Accounting Information Systems / 15th Global Edition
2020 || Paperback || Romney Marshall e.a. || Pearson || ook als eBook
For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulator...
Operations Management: Sustainability and Supply Chain Management, Global Edition (e-book)
2021 || E-book via Bookshelf || Jay Heizer e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.
A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, wh...
Market Leader 3e Extra Upper Intermediate Student's Book
2020 || Paperback || Pearson
Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.
