Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...

Step by step, students will learn how to transform simple tables into full analytical models of immense power. They will master data modeling through a collection of realistic scenarios of increasing sophistication. For each, the authors start with a simple "naïve" model that can't provide robust solutions. Next, they guide readers to update and improve the model, so it can deliver the knowledge and insights they really need.

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Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...