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Pearson (819)
Market-Based Management / 6th edition
2013 || Paperback || Roger Best e.a. || Pearson
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.
Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...
Strategic Management / 2nd edition
2021 || Paperback || Mason Carpenter e.a. || Pearson
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
Object-Oriented Software Engineering Using UML, Patterns, and Java
Pearson New International Edition
2013 || Paperback || Bernd Bruegge e.a. || Pearson
For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.
Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...
Electrical Machines, Drives and Power Systems / 6th edition (e-book)
Pearson New International Edition
2013 || E-book via Bookshelf || Theodore Wildi || Pearson
For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more care...
Essentials of Marketing Research
2014 || Paperback || Naresh K. Malhotra e.a. || Pearson
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...
Environment: The Science behind the Stories / 5th Global Edition
2015 || Paperback || JayWithgott e.a. || Pearson
Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...
morgen verzonden
Essential Organic Chemistry / 3rd Edition
2015 || Paperback || Paula Bruice || Pearson || ook als eBook
For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.
Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...
Cultural Landscape / 12th Global Edition
An Introduction to Human Geography
2018 || Paperback || James Rubenstein || Pearson
For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to ...
Biological Science, 6th Global Edition
2021 || Paperback || Scott Freeman e.a. || Pearson
For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.
Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...
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Engineering Mechanics / 14th edition
Dynamics, SI Edition + Mastering Engineering with Pearson eText
2017 || Paperback || Russell C. Hibbeler || Pearson
Offers a concise yet thorough presentation of engineering mechanics theory and application. The material is reinforced with numerous examples to illustrate principles and imaginative, well-illustrated problems of varying degrees of difficulty. The book is committed to developing users' problem-solving skills. Features Photorealistc figures (over 400) that have been rendered in often 3D photo quality detail to appeal to visual learners. Presents a thorough combination of both static and dynami...
