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Pearson (821)
Principles of Marketing including MyLab Marketing
Global Edition
2023 || Paperback || Phillip Kotler e.a. || Pearson
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...
maandag verzonden
Operations Strategy / 7th edition
2025 || Paperback || Nigel Slack e.a. || Pearson
Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.
maandag verzonden
Horngren's Cost Accounting with MyLab Accounting and eText /18th Edition
2025 || Paperback || S.M. Datar || Pearson
Horngren's Financial & Managerial Accounting, The Managerial Chapters / 8th Global edition
2024 || Paperback || Tracie Miller-Nobles || Pearson
Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.
With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and ...
The Strategy Book:
How To Think And Act Strategically To Deliver Outstanding Results
2024 || Paperback || Max Mckeown || Pearson
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.
From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...
Accounting and Finance for Non-Specialists with MyLab Accounting / 13th edition
2025 || Paperback || Peter Atrill || Pearson
Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...
vandaag verzonden
Electronics Fundamentals: Circuits, Devices & Applications / 9th Global edition
2024 || Paperback || Thomas Floyd e.a. || Pearson
Digital Business and E-commerce / 8th edition
2024 || Paperback || Dave Chaffey e.a. || Pearson
Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.
The 9 Types of Difficult People:
How to spot them and quickly improve working relationships
2023 || Paperback || Nick Robinson || Pearson
This book is for anyone who has experienced a difficult person at work. Revealing the 9 different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively. Decode the warning signs through stories of each type Discover practical tools and techniques for dealing with each type Find short exercises to help you build the right mindset for success Boost workplace relationships with videos and an onl...
The Power of Women:
Stop blocking and start empowering women at work
2023 || Paperback || Parves Khan || Pearson
Despite countless diversity initiatives, gender inequality in career pathways for women in the modern workplace continues. This book reveals Why. It is a call to action. Drawing on a meticulous study that involved interviews with 70 corporate executives, a survey of 2,000 employees, and comprehensive desk-research, Dr Khan unearths the pernicious impact of gender stereotypes, sexual objectification, and the intricate web of double standards that plague the corporate realm.
Yet, her insights ...
