Extensively revised, the updated Study Guide and Solutions Manual contains many more practice problems.

Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching the first stage - instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.

For three-semester or four-quarter courses in Calculus for students majoring in mathematics, engineering, or science Clarity and precisionThomas' Calculus helps students reach the level of mathematical proficiency and maturity you require, but with support for students who need it through its balance of clear and intuitive explanations, current applications, and generalized concepts. In the 14th SI Edition, new co-author Christopher Heil (Georgia Institute of Technology) partners with author ...

Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way businesse...

Introduction to Health Psychology, fifth edition, is a comprehensive guide on the subject, linking theory to real-world examples.

With its popular structure, increased use of case studies, and learning tools, it is a must-have edition guaranteed to keep your students engaged.

• The edition retains its popular structure of the three multi-chaptered sections, 'Being and Staying Healthy', 'Becoming Ill', and 'Being Ill', essentially helping you maintain your teaching structure.

• A final sec...

For all introductory genetics courses. Teach students core genetics concepts and applicationsConcepts of Genetics emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. This best-selling text continues to provide understandable explanations of complex, analytical topics and recognizes the importance of teaching students how to become effective problem solvers.

The 12th Edition has been extensively updated to provide comprehensive ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For 3-semester or 4-quarter courses covering single variable and multivariable calculus, taken by students of mathematics, engineering, natural sciences, or economics.

Clear, precise, conciseUniversity Calculus: Early Transcendentals helps students generalize and apply the key ideas of ca...

For courses in calculus-based physics. Practice makes perfect. The 15th Edition of University Physics with Modern Physics draws on a wealth of data insights from hundreds of faculty and thousands of student users to address one of the biggest challenges for students in introductory physics courses: seeing patterns and making connections between problem types.

Students learn to recognise when to use similar steps in solving the same problem type and develop an understanding for problem solving...

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost ...