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Pearson (1139)
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Sociology / 5th edition
A Global Introduction
2011 || Paperback || John Macionis e.a. || Pearson
Sociology: a global introduction represents a uniquely co-ordinated and complete learning resource for sociology students worldwide. International in outlook and culturally wide-ranging, it also reminds us that sociology is valuable. Unrivalled in breadth, it is a text of passion and sophistication helping you become an active, connected and critical learner.
Service Management
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Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations.
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Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your ...
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Essentials of Global Marketing / 2nd Edition
2012 || Paperback || Svend Hollensen || Pearson
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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'Brilliant Intern' is the essential guide to what is fast becoming an essential part of every graduate's career path - an internship. It will take you through the process of finding a relevant, meaningful internship.
Introduction to the Design and Analysis of Algorithms / 3rd International Edition
International Edition
2011 || Paperback || Anany Levitin || Pearson
Based on a new classification of algorithm design techniques and a clear delineation of analysis methods, Introduction to the Design and Analysis of Algorithms presents the subject in a coherent and innovative manner. Written in a student-friendly style, the book emphasises the understanding of ideas over excessively formal treatment while thoroughly covering the material required in an introductory algorithms course. Popular puzzles are used to motivate students' interest and strengthen thei...
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A practical guide for software developers and development teams, this book--written by an award-winning author--features effective and understandable formulas, procedures, and heuristics to help organizations improve their project cost estimates.
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2013 || Paperback || Roger Best e.a. || Pearson
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.
Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...
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For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
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Pearson New International Edition
2013 || Paperback || Bernd Bruegge e.a. || Pearson
For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.
Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...