The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

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Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject.

Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's O...

This self-teaching guide brings business statistics down to an understandable level, using practical examplesCoverage includes: probability, analysis of variance, designed experiments, preparing statistical reports, basic statistical procedures, and much more.

Vital tools for implementing Lean Six Sigma--what they are, how they work, and which to useThe Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides:Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each to...

First published just over 50 years ago and now in its Eighth Edition, Bill Hayt and John Buck's Engineering Electromagnetics is a classic text that has been updated for electromagnetics education today. This widely-respected book stresses fundamental concepts and problem solving, and discusses the material in an understandable and readable way. Numerous illustrations and analogies are provided to aid the reader in grasping the difficult concepts.

In addition, independent learning is facilitat...

Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for the textbook, the award citation describe...

the most comprehensive guide I have ever read for solving any conceivable trying scenario!"--Julie Jansen, bestselling author of You Want Me to Work with Who? and I Don't Know What I Want, but I Know It's Not This You can't stop office madness, but you can stop the madness from getting to you.Gossipy coworkers, unmanageable managers, and cranky clients have got you pulling your hair out and gnawing your nails down to nubs. From teammates who drop the ball on deadlines to corporate bullies who...

Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.

Anderson's Introduction to Flight is designed for first or second-year engineering students and any reader looking for an introduction to aerospace engineering. It is written in an intentionally easy-to-understand style. Readers are introduced to the basic areas of aerodynamics, flight dynamics, propulsion, and space flight (astronautics). In this edition, space flight content covers the expanding role of space vehicles within the field of aerospace engineering. Continuing the tradition of th...

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.