Developing scientific literacy at an introductory level.

This title is focussed on developing scientific literacy at an introductory level. It presents scientific concepts whilst exploring the real impact of psychology across different cultures. As well as dedicating time to the science of psychology, this book discusses gender, sexuality, diversity and inclusion, helping students to connect concepts to real life examples. It presents concepts in an approachable way keeping things current a...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

Principles of Life is engaging, active, and focused on skills.

Research shows that when students engage with a course, it leads to better outcomes. Principles of Life 3e Digital Update is now supported in Achieve, Macmillan’s new online learning system for biology. Achieve supports PoL’s holistic solution that has been designed from the ground up to actively engage students in mastering concepts and becoming skilled at solving biological problems. Achieve includes thoughtfully curated as...

The ideal text for students new to pharmacology based on the latest research and newest formulations.

Julien’s Primer of Drug Action continues to evolve side by side with the field it covers providing a thoroughly up to date look at psychotherapeutic and recreational drugs, including the latest research and the newest formulations. It introduces important concepts to build a strong foundation for students and then applies them to the most common recreational and psychotherapeutic drugs. Wri...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Sound Foundations is an ideal introduction to the English phonological system and an invaluable resource both for teachers of full pronunciation courses and for those who sould ismply like to improve the quality of their work on pronunciation. It offers information on pronunciation systems as well as practical activities which can be used in pronunciation classes and in regular language lessons. The discovery approach means both you and your students learn through physically experiencing how ...

Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .

In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...

Expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies, Essentials of International Economics takes a modern approach to make the material more accessible.

Living Physical Geography focuses on interactions between people and physical geography, using pedagogical features (in the textbook and online) to create a modern synthesis of the science of physical geography.

The new edition of Living Physical Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creating the most powerful online learning tool for Geography students. It houses all of our renown...

A regional and global approach to world history that highlights society and culture Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Eleventh Edition of A History of World Societies includes even more features and tools to engage today's students and save instructors time. This edition includes more help with historical thinking skills, an expanded primary source program in print and online, and...