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Kogan Page (57)
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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
2024 || Paperback || John Westwood || Kogan Page
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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The Focus Fix
Finding Clarity, Creativity and Resilience in an Overwhelming World
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.
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Happy Economics
Why the Happiest Workplaces are the Most Successful
2024 || Paperback || Mark Price || Kogan Page
Understand why happiness is important in the workplace and why happy companies flourish financially.
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Artificial Intelligence for Business
Harness AI for Value, Growth and Innovation
2025 || Paperback || Kamales Lardi || Kogan Page
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization.
Mastering the Circular Economy / 1st edition
A Practical Approach to the Circular Business Model Transformation
2021 || Paperback || Ed Weenk e.a. || Kogan Page
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
Evidence-Informed Learning Design
Creating Training to Improve Performance
2020 || Paperback || Mirjam Neelen e.a. || Kogan Page
Learning and Development (L&D) programmes are too often based on fads, the latest trends or learning designers' personal preferences without critical evaluation. Evidence-Informed Learning Design allows learning professionals to move away from this type of approach by showing them how to assess and apply relevant scientific literature, learning science research and proven learning techniques to design their training in a way that will make a measurable difference to employee performance and o...
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The Next Rules of Work
The Mindset, Skillset and Toolset to Lead Your Organization through Uncertainty
2024 || Paperback || Gary A. Bolles || Kogan Page
Lead through constant change by infusing your organization with the mindset, skillset and toolset needed to solve tomorrow's problems.
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21st Century Business Icons
The Leaders Who Are Changing our World
2024 || Paperback || Sally Percy || Kogan Page
Uncover the success stories and strategies behind 21 of the world's most fascinating and influential business leaders.
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How to Interpret Data
Using Data to Improve Your Influence and Decision-making
2025 || Paperback || Nicholas Kelly || Kogan Page
Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work
Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
2020 || Paperback || Damian Ryan || Kogan Page
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...
