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Kogan Page (24)
Cultural Intelligence for Marketers
2024 || Paperback || Anastasia Karklina Gabriel || Kogan Page
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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Taming the Machine
Ethically Harness the Power of AI
2024 || Paperback || Nell Watson || Kogan Page
Demystify AI and discover how it can improve your productivity and innovation at work with Taming the Machine, an accessible and comprehensive insight into the practical mechanisms, ethics and potential of AI.
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Confident AI
The Essential Skills for Working With Artificial Intelligence
2024 || Paperback || Andy Pardoe || Kogan Page
Uncover the fundamentals of AI development and build the practical skills and knowledge you need to succeed in the new world of work.
Fundamentals of Risk Management / 7th edition
Understanding, Evaluating and Implementing Effective Enterprise Risk Management
2024 || Paperback || Kate Boothroyd e.a. || Kogan Page
Fundamentals of Risk Management provides a comprehensive introduction to enterprise risk for students and risk professionals, with tools and tips, expert insights and coverage of key developments in an ever-evolving field. Effective enterprise risk management allows organizations to maximize opportunities and minimize uncertainty. Aligned with ISO 31000, the COSO ERM Framework and the UK's Orange Book, this guide covers the key principles of risk management and how to deal with the different ...
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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
2024 || Paperback || John Westwood || Kogan Page
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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The Focus Fix
Finding Clarity, Creativity and Resilience in an Overwhelming World
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.
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Happy Economics
Why the Happiest Workplaces are the Most Successful
2024 || Paperback || Mark Price || Kogan Page
Understand why happiness is important in the workplace and why happy companies flourish financially.
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The Next Rules of Work
The Mindset, Skillset and Toolset to Lead Your Organization through Uncertainty
2024 || Paperback || Gary A. Bolles || Kogan Page
Lead through constant change by infusing your organization with the mindset, skillset and toolset needed to solve tomorrow's problems.
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21st Century Business Icons
The Leaders Who Are Changing our World
2024 || Paperback || Sally Percy || Kogan Page
Uncover the success stories and strategies behind 21 of the world's most fascinating and influential business leaders.
morgen verzonden
Confident Coding
Learn How to Code and Master the Essentials
2024 || Paperback || Rob Percival e.a. || Kogan Page
Take your career to the next professional level and give yourself that competitive edge by learning the essentials of coding with this friendly and easy-to-understand guide.