The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.

Develop an inclusive culture where people can flourish in the world of business while navigating the experience of ill health, disability, accident or injury.

Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.

With practical insights and travel advice, this book is all you need to become a digital nomad. Discover the opportunities and adventures that await with How to Be a Digital Nomad.

Demystify AI and discover how it can improve your productivity and innovation at work with Taming the Machine, an accessible and comprehensive insight into the practical mechanisms, ethics and potential of AI.

Uncover the fundamentals of AI development and build the practical skills and knowledge you need to succeed in the new world of work.

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.