Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

Master organic chemistry with the help of this proven best-seller! John McMurry's ORGANIC CHEMISTRY is consistently praised as the most clearly written book available for the course. In John McMurry's words: "I wrote this book because I love writing. I get great pleasure and satisfaction from taking a complicated subject, turning it around until I see it clearly from a new angle, and then explaining it in simple words." Through his lucid writing and ability to show the beauty and logic of org...

Now in its third EMEA edition, Management has been comprehensively updated to provide students with a practical approach to key concepts and theories with up-to-date regional examples to enrich their learning and allow for a practical understanding of the topic. A wide range of inspiring real-world features are revealed as students are guided through and prepared for the various challenges facing managers today.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. Success with BEC provides complete preparation for the BEC exams, but is also an ideal focus for in-company training courses and for business people and students wishing to improve their English and job prospects.

The course covers the three levels of the exam: BEC Preliminary, BEC Vantage and BEC High...

This applied, student-oriented approach emphasizes how to think and act like a successful manager as students examine the fundamentals of employee behavior. Updated learning features and chapter-opening "Real-World Challenges," the latest research findings and revised content all reflect today's most recent changes in organizational behavior(OB).

Current, applied examples from well-known organizations work with in-chapter cases, self-assessments, video cases and exercises to create a reader-f...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

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Exam Essentials Practice Tests: Cambridge English Advanced 2 with Key and DVD-ROM

by Tom Bradbury (Author) , Eunice Yeates (Author)

Format:Multiple-component retail product 272 pages

Publisher:Cengage Learning, Inc

Imprint:Cengage ELT

ISBN:9781285745077

Published:24 Mar 2014

Classifications:English, ELT workbooks, practice books & exercises

Contents:Contains 1 Paperback / softback and ...

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also placing students in a confident position to apply these.

The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level. Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches...