Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.

Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...

In the ever-changing world of business, innovators frequently encounter resistance. Hearing 'NO' from superiors, investors, and colleagues can be very discouraging. But there’s hope! In his groundbreaking new book, renowned author Gijs van Wulfen offers practical tools to overcome these barriers. Whether you are a visionary, entrepreneur, or trendsetter, this book provides clear strategies to gain the support of managers, investors, and customers, transforming your innovative ideas into rea...

"In today's fast-paced world, finding the ""space"" for genuine creativity and collaboration can be challenging. ""Unlock Collective Genius"" is a practical guide designed to help you foster meaningful

and productive creative sessions. Whether you're a student, entrepreneur, or part of an organization, this approach to ""making space"" will revolutionize your collaboration methods. Every encounter is enhanced by deliberately creating an environment where people can truly listen, build on each...

An invaluable introduction for designers and creatives on how to create digital interfaces for users.

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take yo...

People face a bewildering choice of new organizational design options. New organizational forms are sweeping across business, now that information technology enables better communication, both internally and across boundaries. This book helps managers to navigate the new landscape, by providing a concise and practical overview of forms like holacracy, the Spotify-model, platform organizations, multidimensional organizing and ecosystems. It discusses these forms and provides a user guide, show...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...