Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.

Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...

In the ever-changing world of business, innovators frequently encounter resistance. Hearing 'NO' from superiors, investors, and colleagues can be very discouraging. But there’s hope! In his groundbreaking new book, renowned author Gijs van Wulfen offers practical tools to overcome these barriers. Whether you are a visionary, entrepreneur, or trendsetter, this book provides clear strategies to gain the support of managers, investors, and customers, transforming your innovative ideas into rea...

"In today's fast-paced world, finding the ""space"" for genuine creativity and collaboration can be challenging. ""Unlock Collective Genius"" is a practical guide designed to help you foster meaningful

and productive creative sessions. Whether you're a student, entrepreneur, or part of an organization, this approach to ""making space"" will revolutionize your collaboration methods. Every encounter is enhanced by deliberately creating an environment where people can truly listen, build on each...

The identity of your organisation, sector, or region is often a hidden treasure that can drive your strategy. A clear understanding of who you are provides both a foundation and perspective for shaping your future. But identity can feel intangible—so how do you unlock its potential?

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, s...

An invaluable introduction for designers and creatives on how to create digital interfaces for users.

The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...

People face a bewildering choice of new organizational design options. New organizational forms are sweeping across business, now that information technology enables better communication, both internally and across boundaries. This book helps managers to navigate the new landscape, by providing a concise and practical overview of forms like holacracy, the Spotify-model, platform organizations, multidimensional organizing and ecosystems. It discusses these forms and provides a user guide, show...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

Discover why intentional event design is crucial and how you can create positive organisational changes.

Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design.

Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with ...