Designers in public organizations face the challenges of managing influential stakeholders, shifting priorities, and the complexities of drafting and implementing policy. Often, they lack the headspace to think deeply about designing for effective public engagement. "Conversational Design" helps designers within public and social organizations improve co-design and informed decision making practices. The book offers practical tools and case studies to stimulate participation and foster better...

You are negotiating every day, whether it's with business partners, colleagues, in the community or at home. The challenge isn't to get as much for yourself as you can at the other's expense. It's in the art of searching together for possibilities that serve as many interests as possible. The premise of this book is that it's both possible and necessary to create value together, distribute the consequences fairly, while strengthening the relationship. In times where 'win as much as you can' i...

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...

Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully.

Every spre...

This edition of the Think Like a series displays the wonderful world of engineers. This bundle of insights shows why no one can hold you responsible for the impact of gravity, what Gerrit Rietveld can teach you about going against the flow, that Donald Trump says more than you think, and how Netflix goes beyond binge-watching. This book is for anyone who wants to widen their perspective and broaden their horizons.

Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...

Transform your architectural projects with “The Fundamentals of Architectural Design.” Whether you're just starting out or are a seasoned professional looking to refine your skills, this book will prove a rich source of information on how to solve problems related to architectural design.

The book provides a practical and concise roadmap for students, architects, and designers alike. It guides the designer step-by-step in a simple way through all phases of the design process: from site in...

‘Design Leadership Chronicles’ is a graphic novel that tells the stories of nine design leaders and their approach to organizational change. They all use design to rethink how their respective organizations make decisions and organize work to meet strategic business goals, such as customer-centricity. The book's objective is to reveal the human side of these leaders rather than offer a step-by-step approach. It explores how they dealt with failures, achieved success, and their learnings a...

Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, frustrated clients, dysfunctional departments, and unhappy agencies. As the role becomes increasingly more complex and demanding, the need for clear, actionable advice is more urgent than ever.

The Complete Creative Director is here to fill that void, offering essential tools to help you lead with confidence. This is the first comprehensive manual for creative direct...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...