Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...

Type Tricks, the third installment in the collection, focuses on usability in typography and how different typefaces and letter shapes influence the way we read. Distilling advanced typographic knowledge into an accessible medium with beautiful illustration, the book acts as a small and handy guide for those looking to impart a certain message from their chosen text.

From beginners looking to learn more about typography to practitioners seeking an advanced level of knowledge without the nee...

When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs can provide true comfort to make it through the pain. The problem with advice in general is that we often don't take it. The great thing about advice songs is that you can kick back and listen to someone else coach you through a tough situation while rocking out at the same time. This wonderful book lists 250 of the best pop songs for those times that solid life advices are needed. T...

Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in?

Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successf...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Designers are visual thinkers: they are used to sketches, not drafts, and rely on visuals instead of words. As a result, writing is a strange skill for a designer, leading to blank-page anxiety and procrastination. But no more! This book helps designers overcome the challenge of communicating with words. It introduces a writing method that fits how designers think, guiding them in clarifying thoughts, breaking down complex ideas into manageable pieces, and using writing to spark new ideas.

Wr...

Design Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and pr...

As we enter an era where AI and sensor-driven interfaces redefine our interaction with technology, 'Interface Design' emerges as an indispensable guide for crafting physical and digital interfaces. This book transcends mere technicalities, offering a unique conceptual approach to discussing and designing user interactions – an invaluable asset for those looking to innovate in the field.Beginning with foundational principles, 'Interface Design' delves into practical case studies and explores...

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools.The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to b...

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.

The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expa...