A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.

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The bestselling Statistics for People Who (Think They) Hate Statistics is now in its Seventh Edition with new co-author Bruce B. Frey. This text teaches an often intimidating and difficult subject in a way that is informative, personable, and clear. The authors take students through various statistical procedures, beginning with correlation and graphical representat...

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...

- Une deuxieme édition completement actualisée avec 12 thématiques

- Une démarche guidée de la grammaire et de la phonétique

- Des pages « Détente » avec des jeux et des quiz

- Des ateliers reposant sur l'utilisation des nouvelles technologies

- Des encarts au fil des unités : « Drôle d'expression ! » : proverbes et expressions idiomatiques « Au fait ! » : un clin d'oeil linguistique ou culturel - 90 % de documents authentiques

- Des activités complémentai...

This book offers a practical guide for policy advisors and their managers, grounded in the author’s extensive experience as a senior policy practitioner in New Zealand’s Westminster-style system of government.

A key message is that effective policy advising is less about cycles, stages and steps, and more about relationships, integrity and communication. Policy making is incremental social problem solving. Policy advising is mostly learned on the job, like an apprenticeship. It starts wit...

Zielniveau B1/1

Kursbuchteil

- alle Lektionen folgen einem klaren Aufbau für hohe Lerntransparenz

- neue Foto-Hörgeschichten als Einstieg in jede Lektion

- interessante Texte und vielfältige Landeskunde

- induktive Grammatik fördert Bewusstmachung und Verständnis

- Vorbereitung auf den Berufsalltag durch verstärkten Berufsbezug

- Stärkung der Lernerautonomie durch eine Doppelseite zu Grammatik und Redemitteln mit Übungen und Lernhilfen am Ende jeder Lektion

- Transparenz durch Lernzie...

In this concise, lucid and entertaining book, with more than forty maps and illustrations, acclaimed historian John Hirst explores the qualities that have made Europe a world-changing civilisation.

Beginning with a rapid historical overview from the ancient Greeks to the present day (the ‘shortest history’ itself), Hirst goes on to examine what makes Europe unique: its political evolution; the shaping influence of its linguistic boundaries; the crucial role played by power struggles betwe...

Quartier d'affaires, méthode de français professionnel et des affaires, s'adresse à des étudiants grands adolescents ou adultes ayant acquis le niveau A1 du Cadre européen de référence pour les langues (CECRL). Elle répond aux besoins des cours de français sur objectifs spécifiques (FOS) et aux objectifs de ceux qui souhaitent améliorer leur français en contexte professionnel ou de recherche d'emploi dans un environnement francophone.

Communicative, actionnelle, claire et structur...