-Number one text for depth and comprehensive coverage: detailed analysis of existing knowledge and practice -Comprehensively updated in 7th edition with latest research findings, theoretical developments and applications to practice. -Well structured and easily navigable: topic areas clearly defined and packaged to fit course delivery -Unmatched authority: highly recognized author and five previously successful editions -Links theory to practice to help students learn and apply key skills -Of...

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

Undertaking Capstone Projects in Education provides students with all of the information required to successfully design and complete a capstone project. Guiding the reader in a step-by-step process, this book covers how to create a question, select a topic of interest, and apply the best possible design solutions. Structured in a way that will help readers build their skills, chapters explore all aspects of the capstone project from the inception of the idea, to laying the foundations, desig...

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analyt...

The European Union (EU) has a hugely important effect on the way in which environmental policies are framed, designed and implemented in many parts of the world, but especially Europe. The new edition of this leading textbook provides a state-of-the-art analysis of the EU's environmental policies. Comprising five parts, Environmental Policy in the EU covers the rapidly changing context in which EU environmental policies are made, the key actors who interact to co-produce them and the most sal...

This book covers the many renewables technologies implemented worldwide by harnessing sustainable resources, mitigating pollution and climate change, and providing cost effective services. It supports multi-disciplinary master's degrees in science and engineering, and specialist modules at undergraduate level.

Human Memory, 4th edition, provides a comprehensive overview of research and theory on human memory. Written in an engaging style, the book is divided into three sections, providing an accessible introduction to the application and assessment of memory theory. Beginning with the history of memory, the first section explores basic methodology and neuroscience.

The second section examines the key topics of memory such as the sensory registers, mechanisms of forgetting and short-term, nondeclara...

This book offers a critical and systematic survey of the study of religion and digital media. It covers religious engagement with a wide range of digital media forms and highlights examples of new media engagement in all five of the major world religions. This unique volume draws together the work of experts from key disciplinary perspectives and is the go-to volume for students and scholars wanting to develop a deeper understanding of the subject area.

International Health and Safety at Work has been specially written in simple English for the thousands of students who complete the NEBOSH International General Certificate in Health and Safety each year. Fully revised in alignment with the 2019 syllabus, this fourth edition provides students with all they need to tackle the course with confidence. Clear, easily accessible information is presented in full colour, with discussion of essential principles such as ILO and OSH conventions as well ...

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...