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Resultaten (519)
The Security Risk Assessment Handbook
A Complete Guide for Performing Security Risk Assessments
2021 || Paperback || Douglas Landoll || Taylor & Francis
Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of proprietary information, capital, and corporate value. Picking up where its bestselling predecessors ...
Advertising Media Planning
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective. This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout. Divided into four key parts and bite-sized chapters to suit p...
Globalization in World History / 4th Edition
0311 || Paperback || Peter N. Stearns || Taylor & Francis
In this fully revised fourth edition, this book treats globalization from several vantage points, showing how these help grasp the nature of globalization both in the past and today.
Pure Strategy
Power and Principle in the Space and Information Age
2005 || Paperback || Everett Dolman || Taylor & Francis
A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning.
The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won...
Beowulf and Other Stories / 2nd edition
A New Introduction to Old English, Old Icelandic and Anglo-Norman Literatures
2011 || Paperback || Joe Allard e.a. || Taylor & Francis
Beowulf & Other Stories was first conceived in the belief that the study of Old English - and its close cousins, Old Icelandic and Anglo-Norman - can be a genuine delight, covering a period as replete with wonder, creativity and magic as any other in literature.
Human Sectional Anatomy / 4th Edition
Pocket atlas of body sections, CT and MRI images
2017 || Paperback || Adrian Kendal Dixon e.a. || Taylor & Francis
First published in 1991, Human Sectional Anatomy set new standards for the quality of cadaver sections and accompanying radiological images. Now in its fourth edition, this unsurpassed quality remains and is further enhanced by the addition of new material. The superb full-colour cadaver sections are compared with CT and MRI images, with accompanying, labelled, line diagrams.
Many of the radiological images have been replaced with new examples for this latest edition, captured using the most ...
Clinical Microbiology / 2nd Edition
2017 || Paperback || J. Keith Struthers || Taylor & Francis
This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...
Food and Beverage Management / 6th Edition
2018 || Paperback || Bernard Davis e.a. || Taylor & Francis
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...
Developmental Neuropsychology / 2nd edition
A Clinical Approach
2018 || Paperback || Vicki Anderson e.a. || Taylor & Francis
This new and fully updated edition of Developmental Neuropsychology: A Clinical Approach addresses key issues in child neuropsychology but differs from other books in the field in its emphasis on evidence-informed clinical practice rather than research issues.