Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.

The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...

Develop a unified view of the latest global macroeconomic events, connecting the short, medium and long run

Macroeconomics: A European Perspective, 4th edition, by Blanchard, Amighini & Giavazzi is based on the best-selling US text by Olivier Blanchard and presents an integrated, global view of macroeconomics, showing the connections between goods markets, financial markets, and labour

markets worldwide.

This is a book rooted in the real-world: from the major

economic crisis of the late 2000s...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

Introduces software engineering techniques for developing software products and apps

With Engineering Software Products, author Ian Sommerville takes a unique approach to teaching software engineering and focuses on the type of software products and apps that are familiar to students, rather than focusing on project-based techniques. Written in an informal style, this book focuses on software engineering techniques that are relevant for software product engineering. Topics covered include per...

An essential companion for students across a range of disciplines, including biochemistry, biomedical sciences, microbiology and molecular biology throughout your entire degree programme, this sixth edition of Practical Skills in Biomolecular Sciences, has been updated and expanded to provide you with a complete and easy-to-read guide. It's an all-in-one solution for the key practical skills needed for all cellular and molecular life sciences, including: comprehensive coverage of study and ex...

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology - Evolution, Cell Structure and Function, Met...