This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute con...

A great player doesn't necessarily make the best coach. So why should a hard-driving professional automatically be an effective manager? As an executive, you juggle challenges on a daily basis. What deserves your attention, and what doesn't? You want to delegate, but you find some tasks difficult to let go of. You see the differences between your employees, but you also want to treat everyone equally.

And hiring new employees - how do you decide? Servant-Leadership offers a clear and workable...

To be a good leader, interviewer, entrepreneur or a strong person, you need to ask the right questions. But you also need to know that it's not the question that matters, it's the answer. The answer will dictate the next portion of your interview, the next step for your company or your next big life decision. But be careful. If you ask the wrong question, you will head off on the wrong path and make a wrong decision. Through 10 key questions and 20 interviews, Suyin Aerts explores what you ca...