Creative Reboot ushers in a new era of thought leadership, providing a structured pathway that facilitates building creative confidence and inspires the ability to conjure innovative solutions to complex issues. By combining detailed scholarly understanding, real-world case studies that illustrate the application of creativity, and a deck of creative card exercises, this toolkit allows you to embrace your innate creative intelligence.

Whether you are a rigid analytical thinker or an accomplis...

SWIPE is a book about you and your phone. The device that owns your data. That knows your friends. That has your credit cards. That hears your conversations. That follows you everywhere. And that you can’t go a day without it. Modern phones are left without a printed companion that helps users navigate their phone. SWIPE is here to help.

SWIPE is the user manual every smartphone owner needs. SWIPE contains 302 photos, more than 50 questions, 3 essays and a glossary about smartphone language...

Enhance your productivity at work with “Visual Working,” the follow-up to the successful “Visual Thinking” and “Visual Doing.”

This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words.

Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication...

Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long...

This exercise book is a spin-off to The Secret of the Highly Creative Thinker: How to make connections others don't. While this book is based on a dynamic balance of theory, technique, and exercises, the Creative Thinker's Exercise Book is a practical hands-on workbook, the perfect outlet to get your hands dirty and dive into exercises that strengthen one's ability to see and make connections.

This book is for those seeking to enhance their creativity. It can be used to:

- Develop one's creat...

The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relativ...

After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business se...

Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...

A must have for product design students!

Are designers still making drawings by hand? Isn’t it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of ...

The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...