This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic ...

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The bo...

This second edition takes the reader further into the heart of using drama for healing. Dr. Emunah offers an expanded understanding of her Integrative Five Phase model, a foundational approach that embraces the wide spectrum of possibilities within the playing field of drama therapy.

Grounded by compassionate clinical examples, including ones that reach over time into deep-seated issues, the book offers tools for action-oriented treatment, embodied therapeutic interventions, and creatively en...

Presenting a fresh new look at critical ethnography by emphasizing the significance of ethics and performance in the art and politics of fieldwork, this book celebrates the productive links between theory and method.

Developers often struggle when first encountering the cloud. Learning about distributed systems, becoming familiar with technologies such as containers and functions, and knowing how to put everything together can be daunting. With this practical guide, you'll get up to speed on patterns for building cloud native applications and best practices for common tasks such as messaging, eventing, and DevOps.

Authors Boris Scholl, Trent Swanson, and Peter Jausovec describe the architectural building ...

This book explores the rich and varied world of children's literature and how it can be used in teaching to promote reading for pleasure and create lifelong readers.

Focusing on humanistic counselling as evidence-based psychological intervention, this book is an essential read for those taking counselling for depression training or a humanistic counselling and psychotherapy course, as well as for those already working within the NHS and wish to enhance their practice.

This is a key text that enables students to appreciate and understand the central role of observation in understanding, planning for and educating early years children.