Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Packed with a wealth of resources and accompanied by a companion website with relevant journal articles, video tutorials and more, this passionate and insightful book is the ideal guide for trainees and practitioners across the orientations who wish to incorporate an existential approach into their practice.

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

Frank Diamand, filmmaker en dichter (Amsterdam, 1939) debuteerde in 1986 met de gedichtenbundel Wie wil er nu met Hitler in de tobbe?De pers daarover toen: 'De gedichten (....) zijn met grote zorgvuldigheid geschreven, anecdotisch weliswaar, maar zeer bevangen door een allesomvattend thema´ (André Matthijse in De Haagsche Courant) en '(....) daar waar de feitelijkheden van de wereld samenvallen met zijn persoonlijke achtergrond, namelijk in de macabere Joodsche geschiedenis van de 20ste eeu...

Ben Elsinga is an experienced professional, author and blogger. This book gives young professionals the tools and resources they can use to maximize their chances of growth and success.Are you young at heart and full of energy, but feel as though your talents have not yet brought you the success you imagined?Be inspired by the resources described for you by a seasoned professional. This workbook will increase your resilience to outside influences, and teach you to set goals that will contribu...

This book is intended for Chinese Studies majors, China-focused students in other fields, heritage learners, and professionals. It will help improve vocabulary and grammar competence, and foster reading strategies and writing and translation skills, for use in academic and professional settings.

Paint Feet on a Snake

*is available in full-form and simplified character editions

*is aimed at learners of Mandarin with a command of about 850 characters and 1200 vocabulary items

*is suitable for...

Salt is an invisible object for research in archaeology. However, ancient writings, ethnographic studies and the evidence of archaeological exploitation highlight it as an essential reference for humanity. Both an edible product and a crucial element for food preservation, it has been used by the first human settlements as soon as food storage appeared (Neolithic).As far as the history of food habits (both nutrition and preservation) is concerned, the identification and the use of that resour...

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.

Why are so many brilliant ideas culled before they’ve had a chance to shine in the real world?

Why are so many awful ideas pushed throug...

What a journey it has been over the past 11 years! Way back in 2004 I just happened to attend a talk in The Hague about Crop Circles. Not knowing that this would be the beginning of a story in which I was confronted about my own past but also given the opportunity to receive help on how to enlighten myself and grow spiritually in this fast moving world. It's not been easy, but everything I learnt gave me insight on how to make changes in my life. A story where two people who are the main char...