Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

In dit boek vind je alles wat je moet weten om een goede scriptie te schrijven. De Schrijfgids voor economen geeft praktische adviezen van a tot en met z, zodat je scriptie aan alle eisen voldoet. Hoe vind je een goed onderwerp? Wat is een goede probleemstelling en wat is het verschil met de centrale vraag? Wat staat er in de managementsamenvatting en welke schrijfstijl gebruik je? Uitleg wordt afgewisseld met handvatten, formats, tips en adviezen om efficiënt (snel) en effectief (goed) te ...

'De kleine Marx' van Geert Reuten is een handige samenvatting van het standaardwerk 'Das Kapital' van Karl Marx, waarvoor de laatste jaren hernieuwde interesse is ontstaan.

De principes van het (neo)kapitalisme staan om allerlei redenen ter discussie. In dat licht is het interessant om je te verdiepen in de zeer fundamentele kritiek die Karl Marx al in 1867 uitte. Onder anderen Thomas Piketty en Joris Luyendijk hebben daarom zijn denkwerk opnieuw onder de aandacht gebracht.

Tijd dus voor een ...

Saving money means setting aside a portion of your income or earnings instead of spending it immediately. This saved money can be used for future expenses, emergencies, or investments. Saving money is an important financial habit that can help you achieve your financial goals, build wealth, and prepare for unexpected expenses. It can also provide a sense of security and help you avoid debt and financial stress. Saving money can be done in different ways, such as creating a budget, reducing un...

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

From the "raw and frequently hilarious" (The New York Times) investment guru and New York Times bestselling author of The Wolf of Wall Street who inspired the Oscar-winning film of the same name, a witty and clear-eyed guide for anyone who wants to play the stock market to their advantage and learn the secrets of a top Wall Street investor.

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

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An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.