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Resultaten (19)
Principles of Economics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Economics by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation that ha...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Principles of Macroeconomics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Macroeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...
Gonzo Capitalism (Heruitgave)
how to Make Money in the New Economy
2024 || Paperback || Christ Guillebeau || Macmillan
Breaking Twitter (Heruitgave)
2024 || Paperback || Ben Mezrich || Macmillan
A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time.
morgen verzonden
Breaking Twitter
elon Musk and the Most Controversial Corporate Takeover in History
2023 || Paperback || Ben Mezrich || Macmillan
New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.
In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – br...
The Fund (Heruitgave)
ray Dalio, Bridgewater Associates and The Unraveling of a Wall Street Legend
2024 || Paperback || Rob Copeland || Macmillan
The inside story of the world's most successful hedge fund – and its enigmatic founder, Ray Dalio.
Macroeconomics (European Edition)
2014 || Paperback || N. Gregory Mankiw || Macmillan
The EU version of the best text for the intermediate macroeconomics course that keeps getting better.
Mankiw’s Macroeconomics EU edition maintains the US original edition’s bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.
Highly readable, this text communicates the theories and models of macroeconomics in a concise and accessible way, with real-world examples, ...
The Geek Way (Heruitgave)
the Radical Mindset That Drives Extraordinary Results
2024 || Paperback || Andrew McAfee || Macmillan