Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Now in its 6th Edition, this highly acclaimed textbook provides sanitation information needed to ensure hygienic practices and safe food for food industry personnel as well as students. It addresses the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment. It also presents specific directions for applying these concepts to attain hygienic conditions in food processing or food preparation operations.

New in this edition:

Updated chapters on the fundamentals o...

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies:* Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'R...

- International edition of the popular Dutch textbook for Financial Management;

- contains new sources of finance, such as business angel, crowdfunding and credit unions;

- comes with lots of rich online materials for both students and teachers.

Basics of Financial Management is the international edition of Basisboek Bedrijfseconomie. A perfect introductory textbook for first year students. Part 1 introduces students to the main economic concepts. The following parts offer a deeper insight ...

- Special focus on the European situation;

- students learn how to analyse financial data and assess risks;

- hands-on approach, with lots of cases and exercises.

Economics and Business environment teaches students how to analyse the financial aspects of the economic business environment. The focus is on businesses in an European context. Students will learn how competition, the business cycle and the exchange rate affect returns. Clear diagrams and graphs illustrate the causal relation...

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Bent u een liefhebber van 'echte' studieboeken? Met ingewikkelde volzinnen die pas na herhaalde lezing hun geheim prijsgeven? Met structuur die voor de gemiddelde lezer maar moeilijk te doorgronden is? Theorieën die zonder intensieve en tijdrovende bestudering absoluut onbegrijpelijk zijn? En vindt u dat studieboeken niet gemakkelijk leesbaar mogen zijn omdat dat nioet hoort bij 'wetenschappelijke' literatuur?

Of bent u iemand die weet dat ondoorgrondelijkheid ie...

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...