Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise tha...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.

In 2005, the Uni...

A Short Literary History of the United States offers an introduction to American Literature for students wanting to acquaint themselves with the most important periods, authors and works of American literary history. Comprehensive yet concise, it provides an essential overview of the different currents in American literature in an accessible, engaging style.

Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explai...

This Fifth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC) will again form the standard scientific reference for all those concerned with climate change and its consequences, including students and researchers in environmental science, meteorology, climatology, biology, ecology and atmospheric chemistry. It provides invaluable material for decision makers and stakeholders at international, national and local level, in government, businesses, and NGOs. This volume pro...

Written in a teacher-friendly manner, this resource builds teacher capacity for addressing the needs of underserved students by presenting high-leverage instructional strategies that are informed by the latest findings in neuroscience and cognition, as well as culturally-responsive instruction.

Much has been written about flipping the classroom, but this book shows how administrators can apply the same principles of connectedness and flipped learning to enhance the learning experience for their staff and strengthen a school's relationship with the community.

Helps in developing an understanding of two key approaches to placement study: critical thinking and reflective practice. This book also includes a chapter on using the reflective and critical skills to prepare for the Assessed and Supported Year in Employment (ASYE).

A complete guide to the mandatory units of the new Certificate in Education and Training.