This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involve...

Learning to Change provides a comprehensive overview of organizational change theories and practices developed by both European and North American change theorists. The authors compare and contrast different theories or approaches to planned change and discuss in detail the activities or steps change agents take - diagnosis, change strategy, the intervention plan, and interventions. In addition, the authors explore what makes someone a successful change agent and provide advice for career and...

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...

Presenting the developments in QRM since the publication of Rajan Suri's landmark text, Quick Response Manufacturing, this book illustrates how QRM can not only reduce lead times but also improve quality, reduce operating costs, and enable companies to gain a substantial market share. It explains how factories in advanced nations can us

Complete Indonesian is a comprehensive book and audio language course that takes you from beginner to intermediate level. The new edition of this successful course has been fully revised and is packed with new learning features to give you the language, practice and skills to communicate with confidence. -17 learning units plus vocabulary section-Teaches the key skills - reading, writing, listening and speaking-Learn to learn - tips and skills on how to be a better language learner-Culture no...

This book shows how questions, not answers, help drive school improvement by applying the principles of quality questioning to four critical leadership functions: maximizing, mobilizing, mediating, and monitoring

This edited volume is designed to provide teachers of all subject areas and phases of school education an accessible resource for teaching EAL students.

Understanding Judith Butler is not an easy task, but this perfectly judged exploration of all Butler's works succeeds where many competing texts fail.

Counselling and Therapy Techniques covers all the major counselling approaches and provides all the tools required for developing a therapeutic relationship with clients.