This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The Catcher in Rye is the ultimate novel for disaffected youth, but it's relevant to all ages. The story is told by Holden Caulfield, a seventeen- year-old dropout who has just been kicked out of his fourth school. Throughout, Holden dissects the 'phony' aspects of society, and the 'phonies' themselves: the headmaster whose affability depends on the wealth of the parents, his roommate who scores with girls using sickly-sweet affection.Lazy in style, full of slang and swear words, it's a novel...

Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.

This book offers an introduction to the archaeology of the Islamic world. It traces the history of the discipline from its earliest manifestations through to the present and evaluates the contribution made by archaeology to the understanding of key aspects of Islamic culture. The author argues that it is essential for the results of archaeological research to be more fully integrated into the wider historical study of the Islamic world.

Organising the book into broad themes allows a focus on ...

Cambridge English for Nursing Pre-intermediate (CEF level A2) is designed to improve the communication skills and specialist English language knowledge of healthcare professionals, enabling them to work more confidently and effectively. With an emphasis on listening and speaking, the course covers the core areas of nursing with authentic tasks and activities based on everyday scenarios, making the course relevant and motivating. The Student's Book contains an Audio CD and the course is backed...

Thoroughly revised for its second edition, this advanced textbook provides an introduction to the basic methods of computational physics, and an overview of progress in several areas of scientific computing by relying on free software available from CERN. The book begins by dealing with basic computational tools and routines, covering approximating functions, differential equations, spectral analysis, and matrix operations. Important concepts are illustrated by relevant examples at each stage.

The author also discusses more advanced topics, such as molecular dynamics, modeling continuous systems, Monte Carlo methods, genetic algorithm and programming, and numerical renormalization. It includes many more exercises. This can be used as a textbook for either undergraduate or first-year graduate courses on computational physics or scientific computation...

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the...

Concise, accessible introduction to this expanding and interdisciplinary field of study.

An lively, approachable text, filling a gap in the market for a student-friendly introduction to the complex social, cultural, political and economic relationships within and across tourism.

This contributed book provides a broad-based, practical guide to treating criminal offenders in a correctional mental health practice.