This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

In a revolutionary revision of this best-selling text, David Balaam and Bradford Dillman show how the postwar world order is at once under threat and yet resilient. This classic text surveys the theories, institutions, and relationships that characterize IPE and highlights them in the context of a diverse range of regional and transnational issues. Introduction to International Political Economy positions students to critically evaluate the global economy and to appreciate the personal impact...

This thoroughly updated and extended eighth edition of the long-running bestseller Research Methods in Education covers the whole range of methods employed by educational research at all stages. Its five main parts cover: the context of educational research; research design; methodologies for educational research; methods of data collection; and data analysis and reporting. It continues to be the go-to text for students, academics and researchers who are undertaking, understanding and using e...

Now in its second edition, Water Resources: An Integrated Approach provides students with a comprehensive overview of natural processes associated with water and the modifications of these processes by humans through climate change and land management, water-related health issues, engineering approaches to water and socio-economic processes of huge importance to water resources. The book contains chapters written by 24 specialist contributors, providing expert depth of coverage to topics. The...

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs). The book includes fifteen chapters with rich pedagogy students have come to expect and is organized into four sections:Strategic ContextNational and Cultural ContextGlobal Talent ManagementRole and the Future of IHRMEach chapter has been designed to lead readers through key topics in a highly e...

This tenth anniversary edition of Knud Illeris’s classic 2008 text is an updated and definitive collection of today’s most influential learning theorists, now containing additional chapters from John Hattie and Gregory Donoghue, Sharan Merriam, Gert Biesta and Carolyn Jackson. This book brings together world-renowned experts, who each present their understanding of what learning is and how human learning takes place, addressing the social, psychological and emotional contexts of learning....

Introducing English Grammar introduces readers to the methodology and terminology needed to analyse English sentences. Written for readers with no previous experience of grammatical analysis, Introducing English Grammar is suited to anyone beginning a study of linguistics, English language or speech pathology, as well as to students with primary literary interests who need a better understanding of the structure of English.

Looking in Classrooms uses educational, psychological, and social science theories and classroom-based research to teach future classroom teachers about the complexities and demands of classroom instruction. While maintaining the core approach of the first ten editions, the book has been thoroughly revised and updated with new research-based content on teacher evaluation, self-assessment, and decision-making; special emphases on teaching students from diverse ethnic, cultural, class, and gend...

Fully revised for a second edition, this essential guide provides a concise and accessible overview of the public policy process: agenda-setting, policy formulation, decision-making, implementation, and evaluation. The book provides an introduction to the key policy functions, the challenges they entail, and how the challenges may be addressed by policy actors. Written from a comparative perspective, the authors include examples from a diverse range of countries at different stages of develop...

An Introduction to Sustainability provides students with a comprehensive overview of the key concepts and ideas which are encompassed within the growing subject of sustainability. This is an essential textbook for any sustainability course.