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Resultaten (53)
Making Sense of Media and Politics / 2nd edition
Five Principles in Political Communication
2022 || Paperback || Gadi Wolfsfeld || Taylor & Francis
Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.
A multi-perspective approach (political elites,...
The Beast Within / 3rd edition
Animals in the Middle Ages
2022 || Paperback || Joyce E. Salisbury || Taylor & Francis
The third edition of The Beast Within has been updated throughout to include current scholarship, new discussion of definitions, and fresh perspectives on critical animal theory that places animals, rather than humans, at the center of the discourse. Organized thematically, Salisbury incorporates many new sections and subsections to reveal the multifaceted history of the relationship between humans and animals: domestication, animal diseases and pandemics, dogfights, cockfights, Islamic dieta...
Advertising Media Planning
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective. This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout. Divided into four key parts and bite-sized chapters to suit p...