Systematically explains the concepts that have preoccupied medical sociologists from its inception, and which have shaped the field as it exists today.

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

This essential textbook equips students with a strong understanding of theories, policies and practices and how they impact on Special Educational Needs and Disabilities, guiding them through their SEND course or modules.

Drawing on insights derived from teaching thousands of students over a 25 year period this book teaches students how to write effective and compelling academic essays.

A cutting-edge exploration of journalism in the era of digital media technology and big and open data.

From finding participants to writing your questions, this hands on book tells you everything you need to know when doing qualitative interviews.

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

From selecting appropriate methods to publishing your findings, this second edition offers a multidisciplinary introduction to the qualitative research process built around the authors' Qualitative Research Cycle - consisting of the design, data collection and analytic cycles.

This cutting-edge overview explores big data and the related topic of computer code, examining the implications for education and schooling for today and the near future.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.