This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

Approachable, clear, and friendly, this book equips students with the tools to tackle key issues faced by qualitative researchers and establish good practice in their own research.

Shows students, through interactive examples and opportunities for practice, how to effectively use psychology research in their studies to attain better grades in assessments.

The perfect companion to Derek Haylock’s Mathematics Explained for Primary Teachers, 7th edition. It contains 900 questions with detailed solutions and explanatory notes.

Straightforward and insightful, this is the go-to book for any qualitative researcher who wants to use NVivo to conduct robust data analysis.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research.Â

If ever there was a time for love and nurture it is now. Love and Nurture approaches are intertwined and impossible to focus on in isolation. This practical book for Early Years students and practitioners includes real-life case studies and practical examples alongside academic underpinning and essential theory.

It supports students to understand and explore the need for and importance of Love and Nurture in early years practice. The book focuses on key child developmental factors including b...

Psychology of Aging: A Concise Exploration introduces students to the study of adulthood and aging, offering a holistic examination of its impact on our bodies, minds, relationships, and social roles. Through an innovative myth vs. fact approach, the text dispels common misconceptions using humor, compassion, and robust research.