Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

Introduction to Cyber Politics and Policy is a comprehensive introductory textbook for cyber politics and security courses that bridges the gaps between the intricacies of technology and the theories of political science.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

Introducing mixed methods alongside basic research theory and principles, this text fully integrates mixed methods into the research methods foundation, providing a straightforward introduction to the topic.

Written specifically for Politics and IR students, with subject-specific guidance and examples, this book provides students with a step-by-step introduction to quantitative methods using SPSS

Paul Bernal addresses the issue of privacy on the internet and how it is challenged in a wide variety of ways - from large social media companies, whose entire business models are based on privacy invasion, through the developing technologies of facial recognition and the internet of things, to the desire of governments to monitor our every activity online.

Debunking common misconceptions and myths surround teaching and education.

This book is an essential guide for apprentices and their trainers. It supports you to prepare for the Gateway and get ready for your EPA. It helps you to make sense of EPA and to understand the expectations of your assessors.