For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.

The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...

Understanding Statistics in Psychology with SPSS, eighth edition, offers students a trusted, straightforward, and engaging way of learning to do statistical analyses confidently using SPSS. Comprehensive and practical, the text is organised into short accessible chapters, making it the ideal text for undergraduate psychology students needing to get to grips with statistics in class or independently. Clear diagrams and full colour screenshots from SPSS make the text suitable for beginners whil...

For one-semester courses in human anatomy. A functional approach to human anatomy Human Anatomy, the #1 best-selling textbook for the human anatomy course, is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text presents human anatomy as a well-illustrated "story" with the right amount of detail that learners can understand at an introductory level.

Analogies and comparative descriptions make anatomical structures more mem...

Acquire the key mathematical skills you need to master and succeed in Economics. Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom, and Carvajal is a global best-selling text providing an extensive introduction to all the mathematical resources you need to study economics at an intermediate level. This book has been applauded for covering a broad range of mathematical knowledge, techniques, and tools, progressing from elementary calculus to more advanced to...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy & Physiology is an essential guide in A & P, combining high-quality content with clear language. Along with the interactive and digital features of Pearson Mastering (R), this book is a necessary learning resource for your students.