Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics.

Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms.

Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills - such as listening, writing and speaking - in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect reso...

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a wide...

What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have. In the last few decades, the fields of psychology, ...

For courses in Writing Across the Curriculum or Writing About Biology. Developing the tools to effectively write about biologyTeaching biology and strong writing skills simultaneously is a challenge, especially when students exhibit a range of abilities. The Ninth Edition of A Short Guide to Writing about Biology provides tools to strengthen student writing and reinforce critical thinking.

Written by a prominent biologist, this best-selling guide teaches students to express ideas clearly and ...

Student Course Book * Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. * Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. * Language Work develops students' awareness of common problem areas and introduces grammatical concepts.

* 16 pages of business skills in each level: negotiating, presentation, writing emails, telephoning ...

Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the design of twenty-first-century computing and the demands for improved user experience (UX). It brings together the key theoretical foundations of human experiences when people interact with and through...

For courses in introductory statistics. Statistics: Informed Decisions Using Data gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that is filled with ideas and strategies that work in today's classroom.

His practical emphasis resonates with students and helps them see that statistics is connected, not only to individual concepts, but also with the world at large.

For courses in Organic Chemistry (2-Semester) A framework for organic chemistry built around the similarities in reaction types Paula Bruice's presentation in Organic Chemistry, Eighth Edition provides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. The Eighth Edition builds a strong framework for thinking about organic ch...

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...