- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...

Organisational behaviour is an introduction to understanding behaviour of people in organisations and discusses this behaviour for working in and managing an organisation.

Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

- Written from an international perspective;

- discusses ethics on multiple levels and includes many examples;

- offers students methods to critically assess ethical dilemmas.

Ethics and Business is an introduction to ethics in the context of international business. The book stimulates an open debate on norms and values. Ethics should cross not only the borders of a country, but also the borders of one’s mind. It emphasizes that ethics is not only about harmony, but also about dealing with ...

This book offers you a truly international view on business law. It not only focuses on global organizations and economic cooperation, but also on the law of nations. The book is well-written and the many interesting examples make it genuinely fun to read and explore.

Why Mondial Business Law?

* offers a truly international view on business law;

* rich and colourful examples make difficult legal structures easy to grasp;

* fun to read and explore.

Mondial Business Law consists of four parts. It s...

- Practical approach, based on extensive research;

- teaches (future) managers to be 'reflective practitioners';

- combines key themes of hospitality management.

The Pocket Guide for Hospitality Managers (Conrad Lashley and Michael N. Chibili) is a practical guide that provides the skills and knowledge for current and future managers of the various types of units found within the hospitality industry. This guide is based on academic research and poses that managers need to be 'reflective prac...

- Is an accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law gives students practical knowledge about and an understanding of legal problems that can arise in international business. It helps develop the skills needed to prevent and tackle these problems.

A Basic Guide to Internati...

Correspondence deals with written communication for business purposes, focusing on writing concisely in a formal setting, with appropriate tone and style. This book includes the Campuz Creditcard with personal access to interactive support on the website of the book.

In this third revised edition the degree of formality has been reduced, although not abandoned. The chapter on e-mail communication has received more attention and a more prominent place than before: it has been expanded and upda...