"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

The Logistics and Supply Chain Toolkit provides practical tools and ideas to optimize the management of logistics and supply chain processes. The fourth edition is fully updated to feature the latest frameworks and topics, including robotics and blockchain in logistics and how to measure the return on investment for these technologies. It offers solutions and plans spanning across a variety of functions such as warehousing, logistics, supply chain management, inventory and outsourcing.

Genera...

Uncover the fundamentals of DevOps and develop the skills you need to succeed in this fascinating and fast-moving sector.

Find balance in your digital life and improve your wellbeing with fascinating insights and practical tips.

Understand the food supply chain with this essential guide to the its innovations, challenges and future technologies.

Optimize staff performance with this handbook of performance management including guidance for remote workforces and the latest innovations in personnel development planning and pay.

Few enter the logistics management industry with experience in all aspects of the profession. This book provides clear, workable explanations and guidance on the fundamentals to achieve success. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of the industry, covering packaging, transportation, warehousing and exporting and importing of goods.

This fully updated second edition features a new chapter on Health and Safety in the field, and coverage o...

Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.

The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.

Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...

First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.

This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...